Rachel Glasser
Opinion
02 May 2019
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The May issue of Admap puts the spotlight on data ethics. Taking inspiration from the EU’s General Data Protection Regulations (GDPR), the California Consumer Privacy Act (CCPA) comes into effect in January 2020. Like the GDPR, the CCPA will have a far-reaching impact on the marketing industry, with other U.S. states drafting similar data privacy legislations. Rachel Glasser, Chief Privacy Officer, Wunderman Thompson, argues the industry needs a commitment to education if it wants useful legislation and a workable and meaningful code of ethics on responsible data uses.
